“Beautiful Bangladesh – রূপসী বাংলা”
Tourism is a Service.
And, as is the case in development of any Product or Service, the Developer has to think from the perspective of the Customer.
What would Customers (Tourists) look for when making the choice of selecting Bangladesh as the Tourist Destination?
Customers would look for distinguishing features in tourist spots of Bangladesh.
What is it that we have in Bangladesh which no other country can offer its tourists?
Bangladesh has the largest mangrove forest in the World – the Sundarbans.
Bangladesh has the longest Beach in the World – The Cox’s Bazaar Sea Beach.
Find out more distinguishing features.
Highlight those features.
Why would people tour places if they can’t view and enjoy scenes?
Build high View Points from which people can enjoy scenes.
When customers make travel choices, they choose among “Travel Packages” offered by different countries and companies.
Introduce new and attractive “Travel Packages”.
That’s the role of the Private Sector – designing attractive “Travel Packages” by working with Airliners, Hotel Managers, Transportation Agencies.
Bangladeshi Tourism Industry Firms can introduce “Joint Travel Packages” with neighboring countries – India, Nepal, Bhutan, Sri Lanka and Maldives – so that whoever visits any of these countries also visits Bangladesh.
Role of the Government
What role can the Government play to support the Tourism Industry?
The Government can make it easy for foreigners around the World to get Visa for visiting Bangladesh.
Bangladeshi Embassies can actively promote tourism and assist foreigners looking for Visas.
Security is vital. Government has to ensure Security employing full capability of all the Law Enforcement Agencies.
Infrastructure Development falls into the responsibility of the Government.
The Traffic situation in Dhaka is one area that calls for urgent attention. Roads and Highways have to be broadened. Airports have to be modernized.
“Market”ing The Tourism Service
How do we Market Bangladesh as an attractive Tourist Destination?
Again: think from the perspective of the Customer.
What do you think would convince people to choose Bangladesh as their Tourist destination?
Those of us currently residing abroad can promote and market Bangladesh as a tourist destination directly to our friends and acquaintances.
Those living in the country can utilize Blogs, Youtube and Social Media to promote “Beautiful Bangladesh”.
I know, many look forward to visiting my country! So each of us can play our part in the process.
Let’s work together and turn “Beautiful Bangladesh” into one of the most attractive tourist destinations of the World!
“Beautiful Bangladesh” – “রূপসী বাংলা” [Youtube Playlist]