Around Africa [01.08.15]

Nigeria

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“To make it big in Africa, a business must succeed in Nigeria, the continent’s largest market.

Its people are young, ambitious and increasingly well educated.

shortage of electricity

Poor Infrastructure & Administrative Complexity

Lack of a deep sea Port

High cost of construction and land disputes

Inefficient supply chains

how to sell to a mostly poor population at prices that are by necessity above global norms?

getting goods to customers … poor roads in remote areas … variety of languages”

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