“To make it big in Africa, a business must succeed in Nigeria, the continent’s largest market.
Its people are young, ambitious and increasingly well educated.
shortage of electricity
Poor Infrastructure & Administrative Complexity
Lack of a deep sea Port
High cost of construction and land disputes
Inefficient supply chains
how to sell to a mostly poor population at prices that are by necessity above global norms?
getting goods to customers … poor roads in remote areas … variety of languages”