Microsoft: Plans & Overall Direction

Microsoft Devices

  • Microsoft Surface (Laptop + Tablet)
  • Microsoft Phone [<= Nokia Phones]
  • Microsoft HoloLens
  • Microsoft Xbox One
  • Microsoft Kinect

Branding & Marketing

I would like to see Microsoft to be positioned as:

“Microsoft is a company that deeply cares for people.”

Windows Operating System

  • Seamless integration of touch version (“tile”) and desktop version of Windows.
    • Seamless Integration across Devices
    • Integration across Cloud-enabled Devices. [Cloud as an extended Hard-drive that “syncs” across devices]


For now: 

Introduce “Folders” to arrange Apps and Files on “tile” version

Hierarchical => Folders inside Folders to arrange Files and apps [Consider, Windows’ Filesystem & Drives]

Make corresponding changes (Redesign) to the Windows’ Filesystem so that the Filesystem is more in tune with the UI;

which would lead to changes in File permissions, etc. [No more C Drive, D Drive, etc.]

These are massive changes.

Possible Plan:  

Parallel Release of:

  • Windows 10 and
  • Windows “X” [which would be a completely new Windows redesigned from the ground-up]

Or, Windows 10, Windows Mobile: “Folders” on Tile. Later: Changes to the Filesystem.

These are patentable stuff! Worth $$$$$ …. (1 followed by lots & lots of zeros!) So, Shhhh ….!

“Brand Appeal”
One of the areas I shall work on is to bring the “Brand Appeal” back to Microsoft products (that Microsoft once enjoyed).
“Microsoft is cool!” or maybe “Microsoft is back!”
“Surface is simply sensational!”

Increase of “Brand Appeal” and excitement around Microsoft Products

    1. Microsoft leapfrogs Exxon to become second largest firm (BBC) 
“Energy giant Exxon has ceded its position as the world’s second-largest public company to tech firm Microsoft, after concerns about the falling price of oil drove its shares down.

Exxon’s shares traded at $94.90 midday on Friday, reducing the total value of all its shares, or market capitalisation, to $401.9bn (£256.7bn). Shares in Microsoft – which have been rising after a strong October earnings report – hit $49.81.
That gives it a value of $410.5bn.”

Plans and Targets: Microsoft

Microsoft Surface: 

  • Tablet Marketshare Target – Surpass iPad.
  • Introduce Lower cost and lighter (in weight) Version [“Surface Light”; besides “Surface Pro”]. Surface “Light” will be “Stylish”. It’s not going to be “just another cheap Laptop” and buyers would compare it with iPad and Mac. UI innovations in Windows 10.
  • The Keyboard: Urges you to create (Tablet / touch-only Devices – only for Media, Apps & Games consumption).
  • The pitching for Surface Pro: “Workplace Computer that you can carry around and use as a Tablet”.
  • One Surface – In place of:
    • One Laptop (Study; work) and
    • One Tablet (“Coolness factor”; Consumption of Media, Apps, Games).


Microsoft Cloud – Cloud  Marketshare – #1
  • Linux support is wise. More Languages (+ Scala), more Database (NoSQLs) options, more data processing features, more features.
  • Nurture Developers, Experts (more MVP like programs), Consultants – catalyze adoption of Cloud.

[I intend to build my Ventures’

  • Artificial Intelligence Platform
  • Education Platform
  • Healthcare Platform
  • “Real Object Programming” (ROP) Platform

on top of Microsoft Cloud.]

Enterprise Marketshare – Target: #1 (IBM, SAP, Oracle) 

  • Redesign Microsoft Dynamics, Sharepoint, SQL Server.
  • ERP
  • NoSQL Database.
  • Enter CAD / CAM Market (Autodesk). Scientific Computing Market (Wolfram).

[My Ventures would provide

  • “Management Science & Engineering” Services,
  • Government Services
    on top of Windows & Microsoft Enterprise Software,

besides building the Ventures’ own

  • Software and
  • Devices &
  • Smart Connected Products.

So, Microsoft Enterprise would play a vital role.]

Microsoft Phone – [Target: SmartPhone Marketshare – #2]
  • Lots of innovative features. Truly giving the customers the best Phone money can buy. Cortana is cool – make it cooler!
  • Target: Lure Developers to develop Apps.
    • Better Tools for App Development.
    • Increasing Market Share. More excitement.
Visual Studio and .NET.  
  • Innovations.
  • Target for C#: Surpass Objective-C in popularity.
  • Establish as a cross platform app development platform. Write once in C# / F#, run on Windows, iOS and Android. (Xamarin, etc.)
  • Visual Studio, .NET on Linux, Mac (Mono, etc.) (Open Source)
  • F#: Data processing, Concurrent programming, Scripting, quick development / Rapid prototyping (An alternative to Python, JavaScript, Ruby), REPL.
  • Scala on .NET
  • JavaScript on .NET
  • Python on .NET. [Support -> IronPython] 
    • Goal: Attracting Millennials to .NET. 

Microsoft Browser (IE)

  • Support Standardized HTML5 features.

Microsoft Book

Microsoft Band & Microsoft Health 

Xbox One
  • Push Educational Games.

Microsoft Kinect

Hiring Plans

Hire a great Product Designer / Industrial Designer.
Message @Gates & @Nadella: Look for someone like Jonathan Ive.

Approach to Product Design:

  • To Designers: This is what the product is going to look like (e.g., come up with designs for “Folders on Windows Tiles”).
    • This is the list of features – the product is going to have.
    • These are the Technological possibilities, limits, constraints (Examples: Filesystem, Graphics Processing Limits, etc.). 
    • This list contains everything – Consumers / People look for.
  • To Designers: I want you to collaborate with other Designers and come up with lots of alternative designs. 
  • I will make the final design choices – from all of the alternative designs – taking all the factors into consideration.]

Overall Directions

Satya Nadella, being young (and upto date) – is focused on bringing ideas that are currently appreciated and successful in the Industry (even if the ideas are not as widespread and strictly followed at Microsoft)

  • Cloud first, Mobile first
  • Competing by quickly bringing products to Market and following up with quick iterations.

[Remarks : Following up with quick updates gets more significant in a “Mobile first, Cloud first” world – where you can push updates whenever you want.]

  • Data-driven Marketing and Data-driven Software Engineering process improvement 
  • Focused on “Platforms and Services” [Change from Ballmer’s focus on “Devices and Services”]

[Remarks: My preference – Devices, Platforms & Services]

I shall work on: 

  • Software development language / component, process, tools improvement => improvements in productivity, reliability, maintainability.
Steve Ballmer
Hanged onto – Windows and Office (even by sacrificing some of the areas where Microsoft could have dominated – Smartphone, Touchscreens)
Started and established:
  • Business Division; Cloud; Skype; Server; SQL Server;
  • X-Box  and Gaming
  • .NET & Visual Studio


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s