Highlights From Seth Godin’s "Tribes: We Need You To Lead Us"

“A tribe is a group of people

  • connected to one another 
  • connected to a leader and 
  • connected to an idea.”

“A group needs only two things to be a tribe: 

  • a shared interest and 
  • a way to communicate.” 

“Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change.

“There’s a difference between telling people what to do and inciting a movement. The movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing.

Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.

This is how Skype spread around the world. Cofounder Niklas Zennström understood that overthrowing the tyranny of the phone companies was too big a project for a small company. But if he could empower the tribe to do it themselves, to connect to one another and to spread the word, he would be able to incite a movement.”

“A leader can help increase the effectiveness of the tribe and its members by

  • transforming the shared interest into a passionate goal and desire for change; 
  • providing tools to allow members to tighten their communications; and
  • leveraging the tribe to allow it to grow and gain new members.” 

“Senator Bill Bradley defines a movement as having three elements:

  • A narrative that tells a story about who we are and the future we’re trying to build 
  • A connection between and among the leader and the tribe
  • Something to do—the fewer limits, the better”

Leaders create a culture around their goal and involve others in that culture.”


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