Product Management In Brief

Integrating different departments:

  • Research & Engineering: What’s possible
  • Design: User Interface & Experience (user, gadget, environment, software) design
  • Marketing & Strategy: What customers / consumers want? Competitors? Use Data analytics.
  • Integration: Using some form of collective mind map that depicts all of the different components of the product in which everyone in the team can contribute. 


  • Design
  • Prototype
  • Test & Get user feedback
  • Develop & Get user feedback & Employ Data Analytics

How you develop:

  • Specify a high level abstract description first and then “gradually” expand the high level description into details.
  • Divide the product into components (to reduce complexity) and develop individual components.


  • Working backwards from goal theoretically and starting with the features other parts most depend on (Topological sorting).
  • Utilization of Operations Research models.

Human Resource Management & Team Management:

  • Smart people want to innovate. Encourage them so that they can come up with innovative solutions in every step of the process and share with others.
  • Gamify. Points, Badges, “Most innovative engineer” etc.
  • Make sure all the team members really care about the product – startup like environment, enthusiasm.